September 15, 2020 — Marco Noceda (Senior Email Marketing Manager at Chronos Agency) participated as a speaker at the Litmus Live Week Event. There, he discussed the fundamentals and different strategies that eCommerce business owners can use to properly optimize their email marketing.
The event featured the likes of Samar Owais and Paris Fisher from Taxi for Email, Mark Robbins from Salesforce, Nikki Elbaz from Copyhackers, and Chris Vasquez from AWeber, among others. They all came together in one high level event to share their insights and strategies on email marketing.
With Q4 just around the corner, this particular Litmus Live event brought together Email Wizards from all over the virtual sphere. From the fundamentals to the innermost workings of email marketing, the speakers shared their email marketing expertise and how you can optimize it for events like BFCM 2020 and beyond.
Marco kicked off his presentation strong by reminding businesses to step back and look at the big picture. He guided the audience to keep asking questions like “Where are you starting,” “How’s your deliverability,” and “Where is your traffic churning?” and kicked off the discussion from those points.
It never hurts to take another look at your email marketing framework for anything that may have been overlooked. After all, you can’t afford to have any mishaps during what could be THE biggest BFCM in eCommerce history this 2020.
Record-breaking numbers are indeed within your reach. All it takes is a streamlined and thoroughly AB tested email marketing strategy.
The best approach is the data-driven approach, and this point couldn’t be emphasized better. Marco shared how careful data-driven analyses can bring out the full potential of your email marketing strategies.
Analyze your segmentations, flows, your email automation framework, and more to get a solid hold of your bearings and the direction your strategies are headed. Calibrating your email automation is especially important as it is one of the most effective and most versatile tools when it comes to maximizing your sales and nurturing your customer journey.
To summarize, email marketing optimization should be centered around data-driven decision making. Email is no longer just another means of communication. In fact, it has the means to become one of your major revenue generators that can aid in scaling your eCommerce store.
Are you interested in knowing more about how you can best prepare your email framework for Q4? Head on over to Litmus, sign-up, and get access to Marco’s full presentation!
More valuable content from our BFCM 2020 and Beyond series! Generating maximum sales is one thing, but why not top it off with huge growth in your customer base?
Learn how to grow your business both vertically and horizontally with the power of effective customer engagement and advanced email marketing optimization!
And there’ll be more than just knowledge bombs in this webinar. There’s actually a whole list of prizes and giveaways:
But the grand prize takes the cake. It includes:
So don’t miss out! Our event is marked to take place this October 1, that’s on a Thursday at 11 AM EST.
Mark your calendars and save your seat!